Firefly is the East Coast’s premier music festival. It brings together over 60k fans and millions in dollars of revenue. I worked with multiple departments within Red Frog Events to plan, design, build, launch, and continue to manage the Firefly website to maximize Ecommerce revenue and deliver the best fan experience possible online.
The site I built has over 50 custom pages viewed by over 1m unique visitors, uses WordPress on top of Laravel, and includes a custom built user survey platform with over 50k active users.
I personally developed (and continue to develop) the data structure and page hierarchy for the site to ensure the best possible user experience and navigation flow. Firefly has seen happier customers, an easier content management flow, and better user data than ever before.