SkinnyMs.com is a large online publication dedicated to providing healthy recipes, weight loss tips, and fitness routines to women across the globe. Their content is seen by nearly two million visitors every month and they’ve been featured in Glamour, Today, Cooking Light, The Huffington Post, Yummly, MSN, and many more. I was tasked with designing a responsive website that would showcase their content, improve the user experience, and promote their new contributor program.
Looking to evolve from their outdated website, SkinnyMs. came to me in order to capture the essence of their brand. I focused on giving their content room to breath with a heavy emphasis on whitespace and minimalism.
This project saw the complete end-to-end phases of our process: research, wireframes, design, development, testing, implementation, and support.
Not only did they need the website to truly show off the beautiful photography, blog content, and recipes, but they also needed room for advertisements and an improved selling experience for their Ebook collection.